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MAMR

Master of Arts in Mass Relations

Master in Mass Relations course was started in 1991. This course was restructured in 2007 and was named as Master of Arts (Mass Relations). The objective of the course is to impart interdisciplinary knowledge to the graduate students coming from different faculties so that they will be able to avail job opportunities in the changed environment. A combination of Media and Management skills, core subjects from Social Sciences and inputs from training courses like Soft Skills and Public Relations, etc. help to develop the student’s personality.

Objectives:

  1. To prepare students in the field of Mass Relations and empower them to offer their services in the field where the masses are involved.
  2. Mass Communication through media education – The structure of the course is designed in a fashion to avail opportunities in different fields by acquiring different skills. The students will learn about the society with different approaches and understand diversity, multiplicity, plurality characteristics and masses. The students are taught mass communication through media education.
  3. Social Research and its Application: The students are able to learn social research and its application in day to day life. The art of public relations and advertising are also included in the course, with special emphasis on its present nature.
  4. Management & Computer: The subjects like principles and practices of management and computer science are also part of the course.
  5. Project Report: The project report on subjects of choice of the student will help the student in gaining scientific understanding of the problems and their solutions.
  6. Modules: There are some modules which will empower students to use the skill they learn during their regular course, and enable them to avail opportunity in various fields.

Duration of the Programme

The duration of the Master Degree Programme is two academic years. The Programme duration is divided into four Semesters.

Medium of Instruction

As per the guideline of the University, the medium of instruction for MAMR Programme is English.  However, students are allowed to write their examination in Marathi also.

 Eligibility:

The minimum eligibility for admission to MAMR Programme is a Bachelor’s Degree in any discipline from

any recognized university. Candidates appearing for final year examination whose results are awaited are also eligible to apply.

Age:

Candidates seeking admission should have completed 20 years of age and must be below 40 years. This rule may be waived under special circumstances.

Seats and Reservation:

The intake for MAMR programme is 30 students.

APPLICATION PROCEDURE

Before starting the application process, please read the below instructions carefully and make sure to keep your education related documents handy.

 Instructions:

  • Step 1: Fill up the Online Application form and press the Submit button.
  • Step 2: After the submission, next screen will provide you a printable version of the form you filled in.
  • Step 3: Deposit the fees of Rs. 200/- on the below mentioned bank account and take a note of the Transaction ID received from the bank.

Bank Details:

Account Title: BPHE Society’s CSRD-ISWR General Administration Account

Bank Name: Union Bank of India, Station Road Branch, Ahmednagar (Maharashtra)

A/c No. 505401010912034

IFSC Code: UBI No. 550540

MICR Code: 414026002

(Note: Amount can be deposited using NEFT/RTGS facility from any other bank if branch of Union Bank of India is not present in your area)

Or

By drawing a D.D. of Rs. 200/- in the name of Director, CSRD-ISWR, Ahmednagar, Payable at Ahmednagar.

   Or

By obtaining Challan of Rs. 200/- from CSRD-ISWR office and depositing in the Union Bank of India, Station Road Branch, Ahmednagar.

 

  • Step 4: Visit the online registration system again and fill in the transaction ID/ D.D./Challan No., method of payment and other details, and press the Submit button.

 

  • Step 5: Send hard copies of your documents on the following address by Registered/Speed Post/Courier:

Director, BPHES-CSRD-ISWR

  1. P.O. Box No. 25, Station Road, Ahmednagar-414001 (M.S.)
  • Submission of Duly Filled in Application Form

(a) Candidates can send their duly filled in applications through Registered Post/Speed Post. The envelope should be addressed to the Office Superintendent, CSRD ISWR, Station Road, Ahmednagar 414 001. The candidates should write, in bold capital letters on the envelope, “APPLICATION FOR ADMISSION TO THE MASTER’S DEGREE PROGRAMME”.

(b) Candidates can submit their applications personally to the Office Superintendent (CSRD) Institute of Social Work and Research, Ahmednagar, against proper receipt. The Institute will not be responsible for the applications delivered to any other functionary of the Institute.

(c) The Application Forms complete in all respects, by hand or by post, must reach the office on or before the due date. Candidates should clearly note that the Institute will in no case be responsible for non-receipt of their applications or any delay in receipt thereof on any account whatsoever. They should, therefore, ensure that their applications reach the Institute on or before the prescribed last date.

Selection procedure

The suitable candidates will be shortlisted according to merit and as per the norms prescribed for reservation under Savitribai Phule Pune University. Maximum seats are 30. The list of the selected candidates shall be displayed in the notice board. They will also be intimated personally over phone / SMS.

AFTER SELECTION FORMALITIES

  • Acceptance Letter: An acceptance letter should be obtained, signed and returned to the Office Superintendent within prescribed date, if admission is accepted.
  • Verification of Original Documents: The verification of original documents will be carried out between prescribed date, from 10.30 a.m. to 1.00 p.m. and from 2.30 p.m. to 4.30 p.m. The selected candidates must produce the following documents for verification, in original, at the time of admission. If a candidate has submitted his/her original documents like certificates, mark-sheet, etc., to a college/university for re-evaluation or for any other purpose, he/she is required to produce a letter from the college/ university authority addressed to the Director of the Institute clearly indicating that the candidate’s original documents, as stated above, have been retained by the college/ university for a specific purpose.
  • Payment of Fees: The full fees and deposits of the first year should be paid in Bank through Chelan obtained from the office, or by a Demand Draft drawn in favour of the Director, CSRD, Ahmednagar payable at Ahmednagar. The candidates are required to submit the cash or demand draft of the requisite amount towards first year fees and deposits at the time of verification of original documents. Otherwise, the admission will be treated as automatically cancelled. Bank timings are 10.30 to 3.00 p.m.

Payment of MAMR First year Fees and Deposits (in Rupees) are as follows:

Particulars Non-Granted Division
  Residents Non-Residents
From Maharashtra 24149 14649
Other States 37249 27749

Original Documents Required For Verification

(i)            Graduation Mark-sheet/Documentary proof of appeared for final exam if result is awaited;

(ii)           Transfer Certificate from the earlier college.

(iii)          No Objection Certificate from the employer, if employed;

(iv)         Baptism certificate (only for Christian minority)/Caste/Tribe Certificate for SCs and STs;

(v)          Income Certificate of the preceding financial year (only for SCs and STs who are eligible for          GoI Post-Matric Scholarship);

(vi)         Certificate of disability (if applicable);

(vii)        Certificates of extra-curricular activities, if any.

Important:

(a) If any of the above documents in original are not produced for verification, or if the copies of the document attached to the Application form do not tally with the original documents, provisional selection will be immediately cancelled.

(b) Admission will be subject to the fulfillment of the eligibility requirements as confirmed through verification of original certificates, mark-sheets, etc.

(c) Original documents for verification will not be accepted by Post or courier service. They have to be presented by the candidate or by his/her authorized representative.

  • Joining the Programme: Those who have accepted admission by paying the full fees and deposits are expected to join the programme as per the scheduled date. Admission of those who have paid the fees and deposits but fail to join by the prescribed date will automatically be cancelled.
  • Refund of Fees: Fees once paid will be refunded as per the Savitribai Phule Pune University’s rules.

Hostel Accommodation:

Separate hostels are available for men and women. However, the number of available hostel seats is limited. Therefore, it is not possible for the Institute to provide hostel accommodation to all the outstation candidates selected for the Master’s Degree Programmes of the Institute. Outstation candidates, requiring hostel accommodation, should check hostel allotment status from the Office Superintendent of the Institute. The Institute reserves the right to decide admission to its hostels and can refuse admission to the hostel without assigning any reason.

Please note that candidates cannot claim hostel accommodation, merely because they have submitted the hostel form or obtained admission or paid fees in full.

  • Identity Card: The selected candidates should give 4 recent stamp size photographs for issue of Identity Card, at the time of verification of original documents, to the office.

M.A. in Mass Relations (Revised Syllabus 2015-16)

Semester I

Credits Points

MR 101 Indian Social structure.                                                                                 2

MR 102 Basics of Psychology                                                                                    2

MR 103 Basics of Communication                                                                             2

MR 104 Basics of Media (Print, Broadcast and Telecast)                                         2

MR 105 Research Methodology                                                                                 2

MR 106 Basics of Computer                                                                                      2

MR 107 Functional English                                                                                        2

MR 108 Basics of Management                                                                                 2

Total for Semester I:                                                                                                 16

 

Semester II

 

MR 201 Indian Political Structure and Legal Awareness                                          4

MR 202 Understanding the Social World                                                                  2

MR 203 Soft Skills Development                                                                               2

MR 204 Basics of Public Relations                                                                            2

MR 205 Statistical Techniques for Research                                                              2

MR 206 Management Information System                                                                2

MR 207 Basics of Counseling                                                                                    2

Total for Semester II:                                                                                               16

 

Semester III

 

Core Courses

MR 301 Managerial Economics                                                                                 2

MR 302 Basics Advertising                                                                                        2

MR 303 Development Communication                                                                      2

MR 304 Organization Behvaiour                                                                                2

              Total for Core Courses                                                                               08

Students have to select two courses from any one group and total four courses

Option Courses

Group A

MR 305  Marketing and Sales Management                                                               2

MR 306  Consumer Behvaiour and Marketing Communication                                2

MR 307  Bank Practices and Management                                                                 2

 

 Group B

MR 308  Advertising Management                                                                            2

MR 309  Applied Advertisement and Public Relation                                               2

Group C

MR 310  Importance of Web Technology in Mass Relation                                      2

MR 311  Use of Programming Languages (C and C++) for Mass Relation               2

 

Group D

MR 312  Counselling Process and Skills                                                                    2

MR 313 Career Guidance and Counselling                                                                2

Total for Semester III:                                                                                              16

 

Semester IV

Core Courses

MR 401 Indian Economic Development                                                                   2

MR 402 Dissertation                                                                                                   6

Students have to select two courses from any one group and total four courses

Option Courses

Group A

MR 403 Strategic Marketing Management                                                                2

MR 404 Social Marketing and Event Management                                                   2

Group B

MR 406 Internet Journalism                                                                                      2

MR 407 Video Production and Multimedia                                                               2

Group C

MR 408 Use of Programming in Java (Core Java), Java II  Advanced Java

for Mass Relation Purpose                                                                             2

MR 409 Use of Data Base Technology in Social Research                                        2

Group D

MR 410 Personal and Group Counselling                                                                  2

MR 411 Practicum in Counselling                                                                              2

Total for Semester IV:                                                                                              16

Common Guidelines :

  1. The M.A.(Mass Relations) degree will be awarded to a student who completes a total of 64 credits for four semesters.
  2. Each paper will be of 2 or 4 credits, the evaluation of which will be decided by the teacher . A 2 credit course will have 50 marks and a 4 credit course 100 marks.
  1. Eligibility for registering for courses other than the department of registration will be decided by that department.
  1. Each course will have 50% of marks as semester end examination.and 50% of marks for internal assessment.
  2. Each core unit will have an internal (continuous) assessment of 50% of marks and teacher may select a minimum of two of the following procedures:

Written Test (minimum one for each course)

Term Paper.

Mid Term Test.

Journal/Lecture/Library notes.

Seminar Presentation.

Short Quizzes

Assignments

Extension Work.

  1. There is no individual head of passing. The student has to pass in the combined total of continuous assessment and semester end examination.
  2. Revaluation of the end of semester examination answer scripts but not of internal assessment papers can be done according to Ordinance no. 134 A&B
  3. Internal Assessment answer books may be shown to the students concerned but not the end of semester examination answer scripts.
  1. While marks will be given for all examinations, they will be converted into grades. The semester end and final grade sheets and transcripts will have only grades and grade points average.
  1. To pass, a student shall have to get minimum aggregate 40% marks (E and above on grade point scale) in each course.
  1. The system of evaluation will be as follows: Each assignments/test will be evaluated in terms of marks. The marks for separate assignments and the final (Semester end) examination will be added together and then converted into a grade and later grade point average. Results will be declared for each semester and the final examination will give total marks, grades and grade point average.

Marks                   Grade                                   Grade Point

100 to 75              O: Outstanding                                 06

74 to 65                A: Very Good                     05

64 to 55                B: Good                                04

54 to 50                C: Average                          03

49 to 45                D: Satisfactory                   02

44 to 40                E: Pass                                  01

39 to 0                   F: Fail                                     00

For more details, kindly contact the BPHES CSRD ISWR office on all working days during the office hours